Sinan Aral

Biography

Sinan is a leading expert on Social Networks, Social Media and Digital Strategy. He has worked closely with Facebook, Yahoo, Microsoft, the New York Times, IBM, Cisco, Intel, Oracle, SAP and many other leading Fortune 500 firms on realizing business value from social media and information technology investments.Sinan’s research focuses on social contagion, product virality and measuring and managing how information diffusion in massive social networks such as Twitter and Facebook affects information worker productivity, consumer demand and viral marketing.